DESIGN > UNITED URETHANE

This was the branding gig that set everything in motion. Back then, Omni-Fusion wasn't even a company yet... just a kid with a ton of energy who loved action sports, filmmaking and design. 

Logo design by  Steve Siaz  and  Jack Alger ,

Logo design by Steve Siaz and Jack Alger,

The wheels were sold in an anti-theft packaging system. The flap opened to reveal product info and unlike competitor packaging, it could be hung on slat board or POS displays.

The wheels were sold in an anti-theft packaging system. The flap opened to reveal product info and unlike competitor packaging, it could be hung on slat board or POS displays.

Magazine Ads that launched the brand. Designed by  Steve Saiz

Magazine Ads that launched the brand. Designed by Steve Saiz

Some layouts from the first product catalog that launched the brand. The bound booklet clearly laid out the Brand Story, how United Urethane was different in product quality and retailer service. It arrived rolled up in a bright red tube with product samples and some goodies. Sales spiked immediately. 

Some layouts from the first product catalog that launched the brand. The bound booklet clearly laid out the Brand Story, how United Urethane was different in product quality and retailer service. It arrived rolled up in a bright red tube with product samples and some goodies. Sales spiked immediately. 

The year 2 ad campaign. 

The year 2 ad campaign. 

Pro rider T-Shirt Designs. Justin Braem & Steve Saiz

Pro rider T-Shirt Designs. Justin Braem & Steve Saiz

T-Shirt Design by Shane Nelson

T-Shirt Design by Shane Nelson