YMCA FAMILY MEMBERSHIP SHOOT
To Be Directed and Stills by Josh Ohms Produced by Brittany Wilson Cinematography Shane Nelson
GOAL
Show value for family and how easy the YMCA makes it to experience all the amazing ammenities and programs.
Increase Family Membership and show impact YMCA has on families. (to board with short video.
SCOPE
• B-Roll for other projects
• 2min Video for board
• 60 second ad to bolster membership
SHOOT TYPE
Premium/Internal (We can define levels later)
TARGET DELIVERY DATE
Annual Membership 2min video due
60 Second 1 month from wrap
B-Roll Label and put on DAM
CONCEPT
DIFFERENTIATORS: Child Care, Low cost and value. (or whatever)
A family comes excited and leaves refreshed.
We see the family walking in 5 deep and leaving 5 deep in the exact same settting and itercut with other familys who to the same.
We show off the programs and activities that help familys get closer AND take time for themselves getting centered and healthy while having fun.
MUST HAVES: Mom dropping off baby or toddler at CHild care to get some alone anfd family time. Value message?
EXECUTION:
SUN DATE TIME
ELK RIVER
8am - Load In Setup
8:30am Walk in Talent Call (Jan Doe / John Doe / Jimmy Doe / Jill Doe / Baby Doe)
9am WALK IN
EXT Parking Lot / Entrance INT (Doe, Family, John, jane, jimmy, Jill, baby
PROPS: Stroller, Shoulder bags
MUST HAVES: 1 shot with all family members in an FULL sparsely populated lot with easy parking. ( or lot that looks busy and bussling with excitement)
Film Pretty exterior scene set and busy parking lot (or non crowded parking lot) 5 shots full family smiling walking in
_walk in desk _They all meet up after mom carrying baby breeze through check in
PROPS: Bar Code Key chain and card Phone App
Symbol gun scan of phone and barcode cards and key chain.
_Check In Desk Jane and John hit knuckes and part ways (Dad and. Son to the right Mom and daughter to the left.
_Check In Desk Jane and John hit knuckes and part ways (Dad and. Son to the right Mom and daughter to the left.
_ Drop Off _ Pick Up
PROPS: Leave Stroller
_Mom and daughter walkning away fast walking excited to have fun
10am NURSURY
MUST HAVES: Kids play8ng with eachother / Caregiver Attending to child with smile
_Hero famkly Kid playing with caregive
_Bouncy House _Kids running having fun
_Outside Play area
12pm GYM
Basketball Dad and son
_Overhead through basket Dad and son walk in
_Dad swats ball and flexes “Get that trash out of here” laughing
_kid does layup around dad and taunts him (like “too slow old man” CU dad puts his arm around kid smiling
2p Lunch
2:30pm - Call time_ Weightlifter and yoga instructor and class
2:45 - Shoot Yoga (Mom and daughter)
Workout Class Rack focus to bike work out
Random people riding bikes and somone pulls down a stretch band
3:30 - Shoot Yoga (Mom and daughter past weightlifter guy / yoga class extra join machines and background
Dud working out on this as people swim the mom and daughter pass
The walk onto the walking machies
4PM Contigency
4:30 Wrap
5Pm Taillights