Although it's disappointing to have a piece of work you we are proud of just sitting idle on a hard drive, it's very important to remember that properly navigating this situation comes with the territory. Our reaction as filmmakers interfacing both in person and on social media after a video gets shelved will define us as professionals.
1. Do not pout or post anything negative to social media.
2. If it's not part of your agreement, or you don't own the rights, ask written permission to use the video on website or social media.
3. When explaining the tough situation to collaberators, remind them that it's frustrating for EVERYONE and they need to stay positive as an extesion of the production.
This happened to us recently. We produced a FANTASTIC commercial Directed by Dan Huiting featuring great agency writing, amazing special FX makeup by Oscar winner Crist Ballas, stylish cinematography by TJ Schwingle & the edits were pretty damn good too. The spots elicited laugher and many compliments from Agency, Client & those in our filmmaking network who we asked for notes on the rough cuts. However, we were informed that the spot would likely never traffic due to unforeseen circumstances out of everyone's control.
We'd like to post the spot referenced above, simply to showcase the amazing work of so many great filmmakers and creatives and to give more insight, but that's not possible. I'd like to think we handled this situation in a way that we can be proud of but the whole process reminded me of another great commercial that was never released that WE CAN post highlighting the same scenario.
The year was 2011 and one of my favorite clients (Buck Hill) had just unveiled a new seasonal business endeavor meant to bolster their seasonal recreational offerings. Each fall a series of creepy haunted attractions called Frightmares would be set up at the base of the ski area. We had been hired to create an ultra low budget spot in year one (2010) and it was very well received allowing for a bigger budget in year 2.